How to Set Up Google Analytics in Squarespace

I encourage all of my Squarespace clients to install Google Analytics onto their site. In this post, I walk you through, step-by-step, how to set up Google Analytics in Squarespace, so you can start utilizing this powerful tool, too!

Yes, it’s true that Squarespace has its own analytics dashboard that’s already built-in to the backend of your site. And don’t get me wrong – it works great! In fact, I check Squarespace's analytics almost daily because it’s super convenient and easy to understand. Almost every time I’m logged into the backend of my Squarespace site, I’ll pop by the analytics dashboard and check out how many people visited my site that day and where they came from. It’s super helpful to know what social media platforms are working for me and which blog posts people are most interested in on a daily basis. It gives me great insight as to what my audience wants to learn, as well as which social media marketing strategies are working best.

Google Analytics, however, is a crazy powerful tool that if used correctly, can give you a million times more information than the Squarespace analytics dashboard.

I wrote an entire post about the differences between Squarespace analytics and Google Analytics to help you have a better understanding of each platform’s strengths and weaknesses. You can read it here!

Although you can (and should) use Squarespace analytics for checking data on a day-to-day basis, I highly recommend installing Google Analytics on your Squarespace site, in order to do some deeper, in-depth reporting from time-to-time.

Like many external applications, Google Analytics syncs up super easily with Squarespace. Just follow these 4 simple steps to install Google Analytics into the backend of your Squarespace site and you’ll be good to go!

Set up an Account

First and foremost you need to set up a Google Analytics account. Sign up here and add your name, as well as the name and URL of your website.

Find your Tracking ID

Click on the Admin tab on the top navigation bar which will take you to a page that looks something like this:

How to set up Google Analytics in Squarespace 

Choose "Tracking Info” listed under “Property” (your website). This will give you drop down a menu where you’ll choose “Tracking Code”.

The Tracking Code page will look like this:

How to set up Google Analytics in Squarespace

The large, bold number that starts with UA-XXXXXXXX-X is your Tracking ID.

Copy this code, and head over to your Squarespace site!

Login to Squarespace

Once you’re in the backend of your Squarespace site, click on the “Settings” menu.

How to set up Google Analytics in Squarespace

From here, choose “Advanced” under the “Website” tab.

How to set up Google Analytics in Squarespace

Next, you’ll choose “External Services."

How to set up Google Analytics in Squarespace

Insert your Google Analytics Tracking ID into your Squarespace Site

Copy your Tracking ID from your Google Analytics account and paste it into the top field labeled “Google Analytics Account Number”.

How to set up Google Analytics in Squarespace

Hit save and you’re done!

All you have left to do is wait. It takes Google Analytics a couple of days before it has any data to show you, so be patient! You’ll be amazed by what you’ll learn about your audience once it’s up and running.

Have any questions? Leave them in the comments below!

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