Logo and brand design – Nialogique
Sleek, modern, minimalist, pastel mood board for logo and brand inspiration.

Logo and Brand Design

Nia came to me, ready to take her blog to the next level. After seeing some serious blogging success (she’s the real deal), she decided it was time to take the next step to being seen as a leader in her niche – with a rebrand, of course! Up until this point, she had created her branding herself – which served her well initially, but she was ready to bring in a pro… (that’s me 😉).

In her branding questionnaire, Nia pointed out examples of brands she liked and described her desired aesthetic as "minimalist and simple but with a bang". She described the overall message she wanted her brand to convey as minimal, clean, balanced, comforting, and knowledgeable.

Based on her ideas, aesthetic and brand message, I developed one of my favorite mood boards to date (find it down below) that she loved! She actually thanked the Pinterest gods that led her to me. Pinterest Gods are a real thing, people! (They MUST be real because look at how beautiful this mood board is).


Nia – Nialogique

"MAAAARIAH!!!! I'M SO HAPPY I CAN HARDLY CONTAIN MYSELF! You're honestly the freakin' best. You totally got my vision. I really couldn't have asked for a better graphic designer to help me with my logo and branding."

– Nia   |   Nilogique.com