An In-Depth Guide to Pinterest Group Boards - How to Find Them, How to Join Them, and How to Use Them
Pinterest group boards can play a huge role in quickly growing your following. Not only is Pinterest itself a great way of getting your content in front of a larger audience, but utilizing group boards dramatically increases this possibility. This then creates more of an opportunity to drive traffic to your site. We all dream about having viral pins someday, don’t we?! Group boards is how we’ll get there.
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Many of you already know about the benefits of using Pinterest group boards for your blog or business, but you may not know which group boards to join or how to join them. I spent wayyyy too long trying to figure this out myself, so if you can relate, keep reading! No need to go through the headache I did.
Qualities of a Successful Pinterest Group Board
Before we begin searching for group boards, I think it’s important to understand and be able to identify which group boards are going to benefit you and your business the most.
When looking for group boards, you want to find boards that relate to your niche or your target audience. For example, because I am a graphic designer I joined a general “graphic design” board, and a few other branding, logo and website design related boards. However, because I also blog about freelancing, intro to graphic design skills and social media tips, I also joined group boards that my blog audience hangs out in, such as blogging, freelance and entrepreneur related group boards.
However, not all group boards are created equal! Just because you found a group board that relates to your niche or target audience, doesn’t mean that board is worth your time and effort. Be sure to note these three factors before you decide to join:
- The total amount of pins on the board: You'll want this to be a higher number, especially if its a board that has been around awhile. I wouldn’t recommend joining a board with less than a couple hundred pins on it. The higher number of pins on the board indicates that a consistent amount of people pin to that board daily. The more people who pin daily means you too can add more pins daily without looking spammy. (We’ll get into spamming at the end of this post.)
- The number of followers: Ideally the group boards you join have with have several hundred followers. Even better, over 1,000 followers. This will fluctuate given the number of collaborators to the board. The more collaborators added, the more followers the board will have.
- The number of repins: This might be the most important factor to consider. Only join group boards where pins are getting a high number of repins. I have heard some experts suggest finding boards with an average of 3 repins per post. However, unless your niche is not super active on Pinterest, I would up that average to closer to 10. From my experience, thats not hard to find, and it will definitely benefit you down the road!
How to Find Pinterest Group Boards
Okay, now that you know how to identify productive group boards, let’s figure out how to actually find them! This can be a total headache because there is no way search only for group boards on Pinterest (I know, way annoying, right?). So here are a few ways to go about this instead:
A more time consuming method to finding group boards is by searching a topic in your niche within the Pinterest search bar. For me that was “Graphic Design”. Once you press enter on the search button, you need to make sure the “Boards” filter is selected. You can then start scrolling through the pages to find relevant group boards to your searched topic. You can easily identify which boards are group boards because they will be tagged with the icon that looks like two people in the top right hand corner of the board. Click around and see what you can find! I personally have not had much luck with this method, but its worth a try in the beginning.
Another option is to search around on PinGroupie where you can type in a title or description and PinGroupie will filter through the group boards they have in their system. I don’t believe that their site is actually connected to Pinterest, because not all group boards show up on their site, nor are the numbers always correct. Nonetheless it’s a good place to start your searching!
This last method has given me the most success, and will probably benefit you just the same! Begin by finding one person’s profile who has a large following and you know utilizes Pinterest for a similar niche or target audience. This could be an online influencer or a blogger in your niche. Once you find that person, scroll through their boards and find out which group boards they’re apart of. Often people will have their group boards at the end of their list, so scroll all the way to the bottom before you move on to someone else.
Check out their group boards and see if any of them are are related to your niche. If so, great! You found one! Write it down, bookmark it, whatever you gotta do. I’ll teach you how to get added in just a minute.
If they are a part of boards you’re interested in joining, utilize this knowledge to find more. Open up that group board and find out who the board owner is. If the owner is already running a successful group board, they more than likely have a large following themselves and are part of several other group boards. Check out their profile and see if any other group boards they are a part of are related to your niche. Repeat this process over and over until you’ve found a good amount of boards you want to join. If you run into a dead end in this Pinterest rabbit hole I am leading you down, start this process over again. Find another Pinterest killa’ and restart. I would try to find around 8-10 quality group boards to ask to join, because more than likely you won’t be added to every board you try and get invited to.
How to Join Pinterest Group Boards
Now. As if finding group boards wasn’t tricky enough, just wait until you try and figure out how to join the dang thing! Pinterest does not make this whole group board thing an easy process, let me tell ya. But alas, I have done all of the trial and error for you!
As you may have figured out, you can see how many people are apart of the group board in the upper lefthand corner of the page. There are a few profile pictures and then a number that indicates how many members are in the group. The first photo in that section (the photo furthest to the left) is the owner of the board. This is who you you have to ask for an invite in order to join the group board.
In some boards, the owners make it easy on you and have instructions on how to join at the top of the page in the description section. If this is the case, often they will either give you their email address or they'll ask you to tag them in a recent pin.
This whole "tag me in a pin to ask to join” song and dance doesn’t work, friends. I’ve tried several times and the tag just gets lost in their feed of notifications. Totally not their fault, but there is no good way to be sure that they see their tag. Not to mention, if they are a crazy successful Pinterest-er, they have a zillion notifications a day and more than likely your tag will get lost among them.
Other times, board owners will ask you to message them if you want to join. Don’t be as confused as I was when you try to message them and fail because you can’t figure out how to do this. After a little research, I realized you can’t actually message someone who doesn’t follow you back. So therefore this method would never work so I have no idea why people still ask you to do this.
So here’s the method that has actually worked for me: track down their email addresses. Usually the people who run these large, successful group boards have a website. Go to their Pinterest Profile and see if they have their website linked in their information. It will show up under their name on their profile page. If so, go to their website, find their email address or contact form and shoot them an email asking to join their group board. Cant find a website? See if their Facebook page is linked and send them a Facebook message instead.
When emailing or messaging the board owner, be sure to tell them which group board you want to be added to (sometimes these people run multiple group boards), your Pinterest handle or URL, as well as the email address that is linked to your Pinterest account. That way they can easily add you whichever way they prefer, and won’t need to email you back to clarify these questions. Make it as easy for them as possible so they have no reason to be too busy to add you.
How to Use Pinterest Group Boards
Hooray! You have found group boards, asked to join them, and now you’re officially a contributor. Now what? How do you use these boards to your advantage?
- Pin on them every day. First read the board rules (if there are any) and make sure there are not any rules regarding maximum pins per day. If not, I suggest pinning 3-5 pins per day, depending on how active the board is. If it gets pinned to frequently and consistency throughout the day, shoot for 5 per day. If they are slower boards stick to a lower number like 3.
- Don’t only pin your own pins. I would recommend using at least a 1:3 ratio. For every pin that belongs to you (meaning it is your content, leads back to your site, etc.), pin 3 pins of someone else’s content. By only pinning your own content, you look spammy and may even get kicked out of the group because of it.
Now you may be wondering how much time you need to be on Pinterest every day in order to pin to these boards daily. Have no fear because BoardBooster* is here! Any Pinterest scheduling program will do, but BoardBooster* is my favorite. Essentially by scheduling out your pins, you will never need to manually pin to your group boards (or any board) ever again. All you need is 5-10 minutes every week and BOOM. You’re done.
Hopefully this post helped clarify the mystery of Pinterest group boards and you all will soon have thousands of new Pinterest followers because of it!
Let me know in the comments below if you have any other tips on getting added to group boards!