I encourage all of my Squarespace clients to install Google Analytics onto their site. In this post, I walk you through, step-by-step, how to set up Google Analytics in Squarespace, so you can start utilizing this powerful tool, too!
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Should you be using Google Analytics on your Squarespace site, even though Squarespace has its own analytics dashboard? You should probably be using both, but for different reasons. Read on to learn how to utilize both to your advantage.