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Branding

How to Design a Feminine Brand (and Resources to Help You Do So!)

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How to Design a Feminine Brand (and Resources to Help You Do So!)

If you’ve been struggling with how to start a branding project – whether it’s for yourself or a client – look no further! I totally understand how overwhelming the branding process can be, especially if you’re new to brand design.

The thing about branding (or graphic design in general) is that you never have to recreate the wheel if you don’t want to. There are SO many branding and design resources out there for you to use and today I’ve compiled my favorites for designing a feminine brand identity!

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How To Choose The Best Font Pairings For Your Website

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How To Choose The Best Font Pairings For Your Website

Welcome to the world of fonts. I’m assuming you’ve been assigned the task of picking a font (or a couple) for your website, or are interested in changing your website’s fonts.

Most think that choosing a font is a last minute decision that doesn’t make a huge impact on the project as a whole. Yet, I’m here to tell you that couldn’t be farther from the truth. Font effects not only the look and design of your website but your brand as a whole.

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Are You Accidentally Undermining Your Branding?

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Are You Accidentally Undermining Your Branding?

Your branding plays a big role when it comes to building a trusting relationship with your customers. This is something that takes time, and which has to be carefully crafted.

Yet while many companies do make the effort to create their company branding, many are inadvertently and regularly undermining it.

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The Top Five Best Brush Fonts and How to Use Them

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The Top Five Best Brush Fonts and How to Use Them

Let's face it, brush fonts are TOTALLY in right now. But with that being said, it can be super overwhelming to decide on which brush font to choose and what font to pair it with! I've put together a list of my top five favorite brush fonts – and font pairings for each – to help you pick your favorite too! 

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How to Increase Your Brand Recognition on Social Media

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How to Increase Your Brand Recognition on Social Media

By creating consistent and cohesive graphics for your social media posts and profiles, you'll quickly increase your brand recognition on social media and turn your followers into raving fans. I’ve outlined a few easy steps you can take to do just that, plus, I've added a FREE checklist you can download and save for later! 

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How to Choose the Best Font Pairing for your Brand

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How to Choose the Best Font Pairing for your Brand

Creating a successful font pairing to use consistently within your brand is a surefire way to create a cohesive and memorable brand identity. This post teaches you the basics of choosing font pairings, plus includes a list of my favorite websites to find fonts, as well as an infographic to pin later!

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How to Create a Mood Board to Inspire your Branding

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How to Create a Mood Board to Inspire your Branding

Step two of my branding design process is always to create a mood board. Mood boards create consistency, direction and narrow your focus when you're developing a new brand identity. Gain direction in your own DIY branding process by learning how to create your own mood board here!

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