The Proven Branding Process and Logo Formula for Creating Professional Brand Identities

I know exactly how it feels to land your first big branding project. You have a million different ideas and you’re SO excited to get started… and then the imposter syndrome kicks in. Suddenly you’re stressed and overwhelmed, and you feel like you might be in over your head. You start asking yourself: How do those designers you follow on Instagram do it? How do they start with nothing, and end with a visually cohesive, professional-looking brand?

I’m here to show you how! I’ve spent years perfecting my brand design process, but I’ve officially nailed down the perfect system for myself and my clients. This process alone has given me the confidence to charge $2000+ per branding client and has made me a sought after brand and logo designer among my audience.

ENROLL NOW!

**Branding Without a Process**

Branding with the Brand Design Blueprint

I’ve done all the trial and error work for you (and believe me, there were a lot of errors) and I’ve put it all together to create the Brand Design Blueprint. This is the exact process I use for my clients, and it can be yours too!

Each lesson teaches you the HOW and the WHY behind my logo design process so that you can implement this system for your clients or yourself.

Module 1:
Research and Inspiration

Understanding the Brand

Finding and Utilizing Design Inspiration Effectively

Creating a Brand Color Palette

Creating a Mood Board

Module 2:
Brainstorming

The Qualities of a Good Logo

Brainstorming your Logo Design

My Signature Logo Design Formulas

Creating a Branded Font Pairing

Module 3:
Creation

Designing Your Logo

Logo Design Variations

Making a Style Guide

Enroll in the course →

In this self-paced course, you’ll get access to my easy-to-follow, no-stress system for creating beautiful logos and cohesive brand identities.

In this course you’ll learn how to…

Find visual branding inspiration and create a killer mood board
Take your clients with you through the process – while keeping edits to a minimum
Choose fonts, colors and design elements your clients will love
Create Pinterest-worthy, professional brands and logos that stand out
Incorporate their visual brand into your client’s marketing collateral

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“I had a little bit of brand knowledge before I took this course, but the Brand Design Blueprint has given me a more thorough understanding on how to create a brand and things to consider when designing a logo. The downloadable PDF worksheets are helpful, and the final module about putting it all together in a style guide was extremely useful. And I loved all the templates that were provided, as my notes regarding my brand concepts are everywhere!”

– MELLONY GIBSON –

You’re perfect for this course if…

You’re a graphic designer (or an aspiring designer!) looking to nail down a proven step-by-step branding process.

You struggle to come up with a color palette, fonts and design elements that fit together cohesively and feel intentional. Or, you have too many ideas and you never know where to start!

You’re constantly second guessing yourself and you lack confidence in your brand design abilities.

You want to level up your client experience and create a seamless process from start to finish.

Are you ready to confidently design brands that your clients will love and you can feel proud of?

Let's Get Started!

Meet Your Instructor:
Mariah Althoff

Hiya! I’m Mariah, a self-taught graphic designer and brand design guru.

When I first started out as a designer, I loved the idea of designing brands but had no idea where to start. Because I never went to school for graphic design I was totally making it up as I went. It took me about 3 years to really nail down a process that allowed me to connect with my client, confidently direct them through my system, and deliver a final product that we both loved.

Once this system finally clicked, I was able to start charging $2000+ for my branding packages which became a main pillar of my graphic design business.

My goal is to help aspiring graphic designers and freelancers build the creative life they desire, as unconventional as it may be. I love my job and I’m forever grateful that I get to do what I do.

And I want nothing more than to help you reach your graphic design goals too!

“The Brand Design Blueprint is a well-organized and well-explained course. Mariah literally provides everything you need, from start to finish, on how to establish your brand and design a logo. The worksheets and cheat sheets she provides were SO helpful. They really helped me learn and understand my brand better. From this course I was able to figure out my brand style, as well as develop a mood board and style guide for my brand that I absolutely love! I'm so glad I found Mariah this year!”

– YEN-HUI WU –

Offering brand design was the easiest way I’ve built long-lasting relationships with my clients and recurring revenue to my bottom line.

When you finish this course, you’ll not only have the skills and the confidence to create beautiful logos and brand identities, you’ll also be able to fill your portfolio with professional branding projects to attract high-end design clients.

Plus, as a brand designer, you have a unique opportunity to create long-lasting client relationships. At some point in the future, your clients are going to need additional design services to build upon the brand you already created.

And if they loved working with you on their branding, odds are, they’ll keep coming back. After all, who knows their brand identity better than you do? That’s why it’s so important to nail down your design process now and knock the initial branding project out of the park!

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Frequently Asked Questions

Will this help me if I’m branding my own business?

Absolutely. This course will be perfect for anyone looking to steal my brand and logo design process for themselves or their client projects.

Is this course taught live or is it self-paced pre-recorded content?

The lessons and worksheets are already recorded and completed for you so once you enroll, you’ll get immediate access to the entire course. You can complete it whenever it’s convenient to you and can refer back to the content as often as you’d like.

When does the course start and finish?

This course starts as soon as you hit the buy button! And it finishes whenever you have the time to complete it. You get lifetime access to the course so if you don’t get to it right away, that’s okay too!

How long do I have access to the course?

Forever! Or at least for as long as I host the course. So no need to rush through it. Plus, if you want to go through the course more than once, you totally can! You’ll have access to it whenever you want.

What if I am unhappy with the course?

I would never want you to be unhappy! If you’re unsatisfied with the course, contact me within 7 days of your purchase.

How long will it take to complete this course and the projects that go along with it?

This totally depends on how much time you want to take on all of the action steps and design projects, but you could complete this course in as little as a few days.