This 22-page interactive digital workbook will walk you through my step-by-step signature branding system for designing a brand identity and logo design for yourself or for a client.

What’s inside:

Section 1: Brand Clarity
This is where we’ll take a deep dive inside the personality, target audience, and goals of the brand in order to gain clarity before you even begin designing. In this section, you’ll get access to the exact questionnaire I’ve used with my clients for the last four years to help me get inside their brains and turn their businesses into brands they love!

Section 2: Find Inspiration
Next we’ll learn how to collect design inspiration. This will guide the entire brand design process. From it, we’ll create a virtual mood board which will give direction to the overall brand aesthetic.

Section 3: Creating a Color Palette
Here you’ll learn three different formulas I use to come up with color palettes, all of which will be based on the inspiration you found in section two.

Section 4: Logo Brainstorming
This is the hardest part about logo design. However, I’ve put together a brainstorming worksheet that works every time I get stuck. The worksheet walks you through how to conceptualize what visuals your logo design could be made up of.

Section 5: Start Designing
Next, we walk through how to begin the logo design process. Here I go through my best tips for taking your designs into the computer in order to bring your concepts to life!

Section 6: Branded Font Pairing
Now that you have your brand aesthetic, color palette, and logo design complete, it’s time to nail down your branded font pairing. This sections has a worksheet which will walk you through how to best pair fonts and general rules for doing so.

Section 7: Putting Together a Style Guide
It’s time to pull your whole brand together to create a style guide! This section walks you through what to include in a style guide and how to package your entire brand and logo design to deliver to a client or keep for yourself.