The thing about booking clients is that it doesn't have to be hard, but it does require a strategy. Here’s how I was able to book consistent freelance clients and hit that coveted six-figure mark!
There’s no doubt that cursive fonts are one of the most popular trends in typography right now. And it’s not hard to see why! Check out my top 5 tips for effectively using cursive fonts in your designs.
Fonts are one of the most important tools in any designer’s toolkit. The right typeface can completely change the look and feel of a project, so today I’m going to walk you through how to download, install, and organize your commercial free fonts.
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I needed to revamp and elevate my brand, starting with my logo! This is part two of a series about how I split my graphic design business into two and re-designed my logo, brand identity, and website to fit my new freelance business model.
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Although there are tons of free fonts on the internet, I make an effort to find high-quality yet affordable fonts to design my graphics. Here’s why I recommend you do the same!
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As promised, I’m back at it with the blog— and to kick things off, I’m doing something I think you’ll be big fans of: a video collab series all about branding your website!
So the other day I sat down with Squarespace Designer, SEO Expert, and my #onlinebizbestie, Charlotte O’Hara, to talk all about 4 of the most important branding elements for your website.
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If you’ve been struggling with how to start a branding project – whether it’s for yourself or a client – look no further! I totally understand how overwhelming the branding process can be, especially if you’re new to brand design.
The thing about branding (or graphic design in general) is that you never have to recreate the wheel if you don’t want to. There are SO many branding and design resources out there for you to use and today I’ve compiled my favorites for designing a feminine brand identity!
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Welcome to the world of fonts. I’m assuming you’ve been assigned the task of picking a font (or a couple) for your website, or are interested in changing your website’s fonts.
Most think that choosing a font is a last minute decision that doesn’t make a huge impact on the project as a whole. Yet, I’m here to tell you that couldn’t be farther from the truth. Font effects not only the look and design of your website but your brand as a whole.
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Hungry? You will be after you see all of these color palettes! Take a look. One of them might just insprie your own color palette!
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If you’re ready to design your own logo, or how to design a logo for a client, this is the post for you! I’ve deduced my logo design process into 4 actionable steps for you to easily follow to create your own logo in Adobe Illustrator.
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Coming up with brand colors for your business can be a challenge. Today we’re going through 10 of the most recognizable brand colors, how the colors will impact your branding, and how you can use them when you’re branding your business.
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If you're designing your own logo, you 100% should be designing it in Adobe Illustrator. Here are the tools you need to know to get the job done.
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Are you working on designing your own logo or creating your own brand? Want to learn the exact logo design process that a real live graphic designer implements for their clients every single day? Click through to find out!
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Let's face it, brush fonts are TOTALLY in right now. But with that being said, it can be super overwhelming to decide on which brush font to choose and what font to pair it with! I've put together a list of my top five favorite brush fonts – and font pairings for each – to help you pick your favorite too!
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Creating a successful font pairing to use consistently within your brand is a surefire way to create a cohesive and memorable brand identity. This post teaches you the basics of choosing font pairings, plus includes a list of my favorite websites to find fonts, as well as an infographic to pin later!
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Step two of my branding design process is always to create a mood board. Mood boards create consistency, direction and narrow your focus when you're developing a new brand identity. Gain direction in your own DIY branding process by learning how to create your own mood board here!
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Learn how and why my logo has single-handedly brought in business and how yours can do the same. Plus I have added a FREE downloadable Comprehensive Logo Brainstorming Guide to lead you through this process, so you too can come out with a kickin' logo.
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Coming up with a color palette for your brand can be crazy hard. To help you get over this branding hump, I have put together a step-by-step guide on my proven methods for coming up with the best color scheme for your brand or business.
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By creating consistent and cohesive graphics for your social media posts and profiles, you'll quickly increase your brand recognition on social media and turn your followers into raving fans. I’ve outlined a few easy steps you can take to do just that, plus, I've added a FREE checklist you can download and save for later!
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By using stock photos effectively for your blog or business, your audience engagement will increase, your visual branding will feel consistent across every platform and your brand will be memorable and impactful. Are you using stock photos as well as you should be?
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